Approach
Continuation layer on top articles. Measure which pages and assistants start troubleshooting journeys.
Docs & help centers
Documentation → assistant handoff
Readers opened ChatGPT from docs anyway — without the guide URL, so support had no signal.
Outcome
Team optimized high-traffic guides by continuation rate and assistant mix — without reading a single transcript.
Metrics tracked
- Continuation rate by page
- Assistant preference
- $0 inference on origin