Job to be done

Without a layerBuild and publish a custom GPT / assistant experience for users to chat with.

With ContinueWithTurn any webpage into an intentional handoff into the visitor’s preferred assistant.

Where it lives

Without a layerUsually inside one provider ecosystem (e.g. ChatGPT custom GPTs).

With ContinueWithOn your website — then opens ChatGPT, Claude, Gemini, Perplexity, and more.

Cost model

Without a layerYou (or the platform) absorb model usage / product limits for the assistant experience.

With ContinueWith$0 inference on your stack — visitors use their own AI accounts.

Privacy

Without a layerConversations happen inside the custom GPT product; retention depends on that platform.

With ContinueWithNo conversation storage. ContinueWith only measures the website→AI transition.

What you measure

Without a layerUsage inside the custom GPT (if the platform exposes it).

With ContinueWithWhich pages, prompts, and assistants start continuations from your site.

Time to ship on a marketing site

Without a layerBuild knowledge, instructions, and distribution for the GPT — then hope people find it.

With ContinueWithOne script tag on your pages. Live in minutes; SEO stays on your domain.